Direct Mail Marketing

Put your message directly into the hands of your customers.

What is Direct Mail Marketing?

Direct Mail is a powerful, results-driven marketing strategy that involves sending a physical piece, such as a postcard, letter, flyer, or catalog, straight to a targeted list of recipients. These can be current customers, past clients, or even an entirely new audience that closely matches the demographics and behaviors of your ideal customer. In an increasingly digital world, Direct Mail stands out because it’s tangible, personal, and nearly impossible to ignore.

Some may claim that "Direct Mail is dead." But the truth? It’s far from it. In fact, Direct Mail is thriving, and the data backs it up. According to recent studies, response rates for Direct Mail are often significantly higher than digital channels like email or pay-per-click ads. People are bombarded with hundreds of digital messages a day, and many of them get lost in the noise. Direct Mail, on the other hand, demands attention. It’s held, touched, read, and often remembered.

 

Why Use Direct Mail in a Digital Age?

In today’s crowded online advertising space, Direct Mail offers a refreshing change of pace. It has staying power. Unlike an email that gets deleted in seconds or a social ad that gets scrolled past, a well-designed mail piece lingers. It sits on a desk, on a kitchen counter, or pinned to a bulletin board, giving your message repeated exposure over time.

Here are just a few reasons smart businesses still (and increasingly) rely on Direct Mail:

  • Higher ROI – Studies show that Direct Mail often yields a stronger return on investment than many digital-only campaigns.

  • Greater Trust – Physical mail feels more legitimate and credible to consumers.

  • Targeted Reach – Use your own customer list or purchase a custom mailing list tailored to your ideal audience.

  • Less Competition – With fewer companies using Direct Mail today, your message stands out even more.

  • Multi-Sensory Impact – Touch, texture, and even smell can influence how a message is received. Digital can’t replicate that.

The Myth of DIY Direct Mail

We understand the temptation to try and do it yourself, to whip up a design, find the cheapest online printer, and hope for the best. But when it comes to Direct Mail, experience matters. The success of a campaign depends not just on what’s printed, but on how it’s designed, targeted, timed, and delivered.

That’s where we come in.

Our team brings over 250 years of combined experience in print and mail marketing, all under one roof here in Boise. We handle everything, from concept and design to print, list sourcing, addressing, postage, and delivery. You get a streamlined process, expert guidance, and results you can count on.

And if you’re new to Direct Mail? Even better. We’ll walk you through every step, explain your options clearly, and make sure your investment works as hard as you do.

We Believe in Direct Mail—Because We've Seen It Work

Direct Mail isn’t just one of our services, it’s something we genuinely believe in. We’ve helped countless local and national businesses grow their customer base, boost sales, and strengthen their brand through strategic mail campaigns. Whether you're a small business here in Boise,Idaho or a growing company mailing nationwide, we have the tools and know-how to help you succeed.

We don’t believe in pushing a product just to make a sale. If we don’t think Direct Mail is right for your campaign, we’ll tell you and we’ll do our best to point you in the right direction. But chances are, once you see the results, you’ll wonder why you didn’t try it sooner.

Ready to Get Started?

We’d love to help you harness the power of Direct Mail. Give us a call, send an email, fill out our quote form, or stop by and meet us in person. We’re proud to serve the Treasure Valley and beyond, and we’re always excited to help businesses grow.

Let’s put your message where it matters most: right into your customers' hands!

Marketing Through the Mail

454
According to a recent released by the USPS the average household receives 454 pieces of marketing mail each year.

Prefer Physical Mail

74
74% of people prefer to be contacted via direct mail because they can review it at their leisure.

Response Rate

9
Direct Mail has a response rate of 9%. A number that is growing every year. Online marketing is a flooded market. Stand out with physical mailers shipped directly to target markets.
A fitness club with a client and trainer working together
Fitness Clubs

We know the fitness club market is competitive. Our fitness club clients use Direct Mail Marketing to bring in new clients.

A heating radiator the looks recently serviced.
Heating & Cooling

We all forget things, like changing the furnace filter. Share your knowledge with branded informative brochures and Direct Mailers delivered to your Target Audience.

A line of clean dental tools ready to be used on the next patient
Dental Practices

You know teeth. You know your customers. We know Design. We know print media. Let's get together and do something great!

Advertise with Direct Mail

Send us your customer list or we can create a targeted audience list for you. This is a great solution for sending advertisements for small business advertisements or large corporate mailings. We offer a variety of mail service classes, content, volume and delivery options. Make your marketing dollars count with targeted marketing campaigns. Stand out from competitors with unique sizes, colors, shapes and thickness. Anyone can go online design a postcard and send it out to 5,000 people. But will the return be worth those efforts? Maybe, maybe not. Do things right the first time, reach out to us and let us help you advertise with Direct Mail.

Customized Direct Mail

Enhance you business Marketing Plan by building a custom direct mail campaign. You can take advantage of our in-house design team to customize your Direct Mailers. Working with us ensures that you will avoid many of the costly mistakes made by the DIY crowd. Yes, it is a little more expensive to get a custom design. But the cost is worth it if the return on your investment pays for itself. Let's work together on your next marketing campaign.

Automated Direct Mail Campaign

Save money when you set up recurring Direct Mail Campaigns to send out on a timed basis. A quarterly postcard can remind people that you are ready to assist them with your product or services. Print all of your cards for the year in one run, this saves money on the printing. We will store and hold the cards and send them out in monthly or quarterly intervals.

Direct Mail Promotions

Send out coupons, event schedules or special pricing events with a Direct Mail Promotion. We can help you get these promotions into the hands of customers and that will help you create sales. Many of us try a new restaurant for the first time because we found a coupon. Get your message out there with Direct Mail.

Endless Possibilities

We have done a lot over the years, but that is not to say that we have seen it all. We are always looking for new clients and new ideas. We are a small business which gives us the ability to create a custom solution for your needs. We work closely with our clients to ensure that they get a product designed to solve their pain point. We have been doing this for over 35 years and we still love it.

Direct Mail for Dentists

Starting and running a dental practice is no easy task, but if the schedule is full and money is coming in, things are a little easier. As the world continues to shift and neighborhood demographics change, it can be difficult to get new clients. Do not wait for someone to do a Google Search. Get out in front of your competition to win customers. Let us help you grow your business with Direct Mail specifically for Dentists.

Direct Mail for Fitness Clubs

The fitness industry is known for its high client turnover, therefore it is vitally important for there to be new customers coming in. From yoga studios to martial arts, cross-fit to national fitness chains, we do it all. We know how, when and who to market to in order to keep your business in business. Reach out today for a quote or to talk about some of the ideas you have.

Direct Mail for Heating & Cooling

No one knows how difficult it is to run a business unless they do it. Well, we run a small business. We may not understand all of your challenges first hand, but we are here to help and we will listen to what you need. Don't wait for someone to google you because their air-conditioning went out. The best client customer relationships are long term. Be the first call with a direct mail piece sent to potential clients.

Contact us

Not sure what solution is right for you? No Problem!
You can stop by our office, give a call or shoot us an email for any questions and inquiries.

Our address

106 W. 32nd Street,
Boise, Idaho 83714

Phone & e-mail

208-323-0282
[email protected]

Opening hours

Mon - Fri: 8 AM - 5 PM
Hours may vary